Marshall McLuhan

A language is the encoded form of the collective perceptions and wisdom of many people. And, poetry and song are the major means by which a language purifies and invigorates itself. [Every] technological innovation changes the human environment and in so doing alters all our sense ratios: consequently, new language solutions have to come into play. Language is, as it were, the great organic and collective medium that assimilates and organizes the chaos of everyday experience. Language is the conscious organ of the auditory imagination where countless changes and adjustments take place, much like the way dreams in the night purge daily experience.

— “Liturgy and Media”