{"id":1842,"date":"2013-08-18T10:32:13","date_gmt":"2013-08-18T14:32:13","guid":{"rendered":"http:\/\/johnestes.org\/?p=1842"},"modified":"2013-08-18T10:32:13","modified_gmt":"2013-08-18T14:32:13","slug":"coffee-coffee-everywhere-and-not-a-drop-to-drink","status":"publish","type":"post","link":"https:\/\/johnestes.net\/?p=1842","title":{"rendered":"Coffee Coffee Everywhere and Not a Drop to Drink"},"content":{"rendered":"<p>So it seems that silence, that hard-won love so few seem to acquire, has been shown by studies (&#8220;has been shown by studies&#8221;) not to be the absolute most conducive environment for productive, creative work. What these government-grant-funded studies have given us, instead, is the knowledge that a low-decibel just-above-white-noise level of noise will do it, you know, like the background hum and noises of your local coffee shop. So a few geniuses got together and started a website, <a href=\"http:\/\/coffitivity.com\/\">coffitivity<\/a>, where you can stream just such a noise. Here&#8217;s <a href=\"http:\/\/well.blogs.nytimes.com\/2013\/06\/21\/how-the-hum-of-a-coffee-shop-can-boost-creativity\/?_r=1&amp;pagewanted=all\">how the NY Times<\/a> sums up the research:<\/p>\n<blockquote>\n<p>In a series of experiments that looked at the effects of noise on creative thinking, researchers at the University of Illinois at Urbana-Champaign had participants brainstorm ideas for new products while they were exposed to varying levels of background noise. Their results, published in The Journal of Consumer Research, found that a level of ambient noise typical of a bustling coffee shop or a television playing in a living room, about 70 decibels, enhanced performance compared with the relative quiet of 50 decibels.<\/p>\n<\/blockquote>\n<p>A higher level of noise, however, about 85 decibels, roughly the noise level generated by a blender or a garbage disposal, was too distracting, the researchers found.<\/p>\n<p>Here&#8217;s a link to <a href=\"http:\/\/www.jstor.org\/stable\/full\/10.1086\/665048\">the actual study at The Journal of Consumer Research<\/a>. Here&#8217;s the conclusion, in the researcher&#8217;s (Ravi Mehta, Rui (Juliet) Zhu, and Amar Cheema) own words:<\/p>\n<blockquote>\n<p>While ambient noise is omnipresent, our understanding of its impact on human cognition, particularly creative cognition, remains limited. In this study, through a series of five experiments, we demonstrate how and why ambient background noise can affect creativity. Specifically, we show that a moderate (vs. low) level of ambient noise induces processing disfluency, which leads to abstract cognition and consequently enhances creativity.<\/p>\n<p>In other words, the noise of a coffee shop might just counter-act the hyper-focus induced by the coffee itself? Maybe.<\/p>\n<\/blockquote>\n<p>Well, all that to say, I have been using both the streaming service and just recently the new apps, <a href=\"http:\/\/click.linksynergy.com\/fs-bin\/stat?id=sWQvCYydpmQ&amp;offerid=146261&amp;type=3&amp;subid=0&amp;tmpid=1826&amp;RD_PARM1=https%253A%252F%252Fitunes.apple.com%252Fus%252Fapp%252Fcoffitivity%252Fid659901392%253Fmt%253D12%2526uo%253D4%2526partnerId%253D30\">one for the Mac<\/a>, <a href=\"http:\/\/click.linksynergy.com\/fs-bin\/stat?id=sWQvCYydpmQ&amp;offerid=146261&amp;type=3&amp;subid=0&amp;tmpid=1826&amp;RD_PARM1=https%253A%252F%252Fitunes.apple.com%252Fus%252Fapp%252Fcoffitivity%252Fid669576390%253Fmt%253D8%2526uo%253D4%2526partnerId%253D30\">one for iOS<\/a>, and while not at all conclusive as to higher productivity can attest that it&#8217;s pleasant, and <em>conducive<\/em> to good work. I&#8217;ve been doing good work lately (instead of blogging, etc.) and after years of working in silence have been running this background noise and even a low level of music atop it (the iOs App lets you control the relative volume of coffee house and music, so long as you don&#8217;t, like me, use Spotify or Pandora).<\/p>\n<p>So I wanted to embed a recent episode of Seinfeld&#8217;s Comedian in Cars Getting Coffee, on where he picks up Seth Myers in a &#8217;73 Porsche Carrera, but they&#8217;ve gone and done this most uncreative thing, by putting them up on Crackle, who doesn&#8217;t allow embeds and doesn&#8217;t even work from its own site. But here&#8217;s the link to it at the CiCGC website. <a href=\"http:\/\/comediansincarsgettingcoffee.com\/seth-meyers-really\">Watch this episode<\/a>, or all of them, liberally. Do it now, because everything good comes to ruin.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>So it seems that silence, that hard-won love so few seem to acquire, has been shown by studies (&#8220;has been shown by studies&#8221;) not to be the absolute most conducive environment for productive, creative work. What these government-grant-funded studies have given us, instead, is the knowledge that a low-decibel just-above-white-noise level of noise will do it, you know, like the &#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"jetpack_featured_media_url":"","wps_subtitle":"","_links":{"self":[{"href":"https:\/\/johnestes.net\/index.php?rest_route=\/wp\/v2\/posts\/1842"}],"collection":[{"href":"https:\/\/johnestes.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/johnestes.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/johnestes.net\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/johnestes.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1842"}],"version-history":[{"count":0,"href":"https:\/\/johnestes.net\/index.php?rest_route=\/wp\/v2\/posts\/1842\/revisions"}],"wp:attachment":[{"href":"https:\/\/johnestes.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1842"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/johnestes.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1842"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/johnestes.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}