{"id":1200,"date":"2013-04-17T06:22:10","date_gmt":"2013-04-17T10:22:10","guid":{"rendered":"http:\/\/johnestes.org\/?p=1200"},"modified":"2013-04-17T06:22:10","modified_gmt":"2013-04-17T10:22:10","slug":"sometimes-a-tool-is-just-a-tool","status":"publish","type":"post","link":"https:\/\/johnestes.net\/?p=1200","title":{"rendered":"Sometimes a Tool is Just a Tool"},"content":{"rendered":"<p>I was in a meeting the other day when someone&#8217;s phone went off; turned out, she admitted, it was her alarm to post to social media. I seemed to be the only person in the room who didn&#8217;t know\u2014so obvious it must be\u2014that 1-4 p.m. is the best time to post, at least according to those who <a href=\"http:\/\/windmillnetworking.com\/2013\/02\/14\/what-is-the-best-time-to-post-in-social-media\/\">&#8220;strategically leverage and maximize ROI from social business.&#8221;<\/a>. Here&#8217;s the chart, FYI, the secrets, I guess they would say, to monetizing your conversions (reaching people).<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/johnestes.net\/wp-content\/uploads\/2013\/04\/Screen-Shot-2013-04-17-at-6.05.49-AM.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/johnestes.net\/wp-content\/uploads\/2013\/04\/Screen-Shot-2013-04-17-at-6.05.49-AM.png?resize=657%2C187&#038;ssl=1\" alt=\"Screen Shot 2013-04-17 at 6.05.49 AM\" width=\"657\" height=\"187\" class=\"aligncenter size-full wp-image-1201\" srcset=\"https:\/\/i0.wp.com\/johnestes.net\/wp-content\/uploads\/2013\/04\/Screen-Shot-2013-04-17-at-6.05.49-AM.png?w=657&amp;ssl=1 657w, https:\/\/i0.wp.com\/johnestes.net\/wp-content\/uploads\/2013\/04\/Screen-Shot-2013-04-17-at-6.05.49-AM.png?resize=300%2C85&amp;ssl=1 300w\" sizes=\"(max-width: 657px) 100vw, 657px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p>If you&#8217;re going to <a href=\"http:\/\/www.forbes.com\/fdc\/welcome_mjx.shtml\">be a product anyway<\/a><sup id=\"fnref:1\"><a href=\"#fn:1\" rel=\"footnote\">1<\/a><\/sup>, might as well <a href=\"http:\/\/www.thebookdesigner.com\/2012\/06\/creating-an-author-brand-to-boost-your-platform\/\">brand your platform<\/a>.<\/p>\n<div class=\"footnotes\">\n<hr \/>\n<ol>\n<li id=\"fn:1\"><a href=\"http:\/\/powazek.com\/posts\/3229\">Not everyone agrees with<\/a> the saying, or feels it&#8217;s as simple as, &#8220;If you&#8217;re not paying, you&#8217;re the product.&#8221; It probably isn&#8217;t. But online privacy and ownership of data are real issues.\u00a0<a href=\"#fnref:1\" rev=\"footnote\">\u21a9<\/a><\/p>\n<\/li>\n<p>A footnote in a post this short is silly. Experts say the best time to practice new code is 6:30 in the morning.\n<\/ol>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>I was in a meeting the other day when someone&#8217;s phone went off; turned out, she admitted, it was her alarm to post to social media. I seemed to be the only person in the room who didn&#8217;t know\u2014so obvious it must be\u2014that 1-4 p.m. is the best time to post, at least according to those who &#8220;strategically leverage and &#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"jetpack_featured_media_url":"","wps_subtitle":"","_links":{"self":[{"href":"https:\/\/johnestes.net\/index.php?rest_route=\/wp\/v2\/posts\/1200"}],"collection":[{"href":"https:\/\/johnestes.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/johnestes.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/johnestes.net\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/johnestes.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1200"}],"version-history":[{"count":0,"href":"https:\/\/johnestes.net\/index.php?rest_route=\/wp\/v2\/posts\/1200\/revisions"}],"wp:attachment":[{"href":"https:\/\/johnestes.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1200"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/johnestes.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1200"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/johnestes.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}